Who We Are

We are B2B strategy specialists. A team of senior leaders who have extensive experience in building and transforming B2B brands.

We provide a customer first, objective point of view to help solve client challenges. We are strategists, we bring innovative, bigger picture thinking to develop a clear way forward with strategy, positioning and planning.

We are pragmatic, accountable creative thinkers; working within your team in an inclusive and transparent way. We build long term partnerships with our clients to close the Strategy Gap and help increase marketing’s value within the business.

We specialise in business, brand and marketing strategy for B2B organisations.

Our story

The Magnus Club was founded in 2018 in response to a growing demand for senior B2B experts who work with clients in an agile way to improve marketing outcomes and accelerate business growth. As the trend for in-house creative departments increases, we provide outsourced strategy expertise to close the strategy gap, providing the crucial link between marketing and creative.

Our team is made up of experts in b2b branding, marketing, operations, People and strategy.

Outside In.

Each project has a Lead Consultant. Working collaboratively, we recommend and build solutions that we will execute together delivering measurable and accountable improvements.

Our projects range from 1 day workshops to 6+ months strategic projects to long term strategic partnerships.

The Team

Two partners, Teresa and Alex, who have worked together for over 15 years, lead an agile team of marketing, planning, digital and insight strategists. We also have two Board Advisors helping us to keep our business objectives on track. 

Teresa Allan – Partner

Teresa is a Board level marketer with over 20 years’ experience in helping agencies and clients realise their value through brand, demand generation and operational effectiveness.

She previously held two Agency Board directorships and completed 2 agency sales, including dnx/WPP and was interim MD for Publicis b2b agency, Saatchi Pro during which time she transformed the agency process, people and focus. She has mentored start ups in fintech, fashion and medtech and worked with brands including Cisco, Adobe, SAP and BT. She is an advisor for Adelpha; a female led, investment network and leads the B2B industry wide Power of Partnership initiative to improve client/agency relationships.

Favourite song: You can call me Al (Paul Simon)

Alex Brayshaw – Partner

Alex lives and breathes B2B… and all the discussion, debate, complexities and creative problem-solving that comes with it!

As a senior leader in one of the UK’s most successful independent B2B agencies, dnx, and Ogilvy’s highly awarded B2B division, he’s inspired, created and delivered 100s of successful (and many award-winning) programmes/initiatives for leading global tech brands – large and small.

By getting under the skin of any business and its audiences he helps grow market share, increase revenue, enter new markets (having worked across most sectors) and build stronger relationships with customers. Through the development and implementation of intelligent integrated marketing.

Where does his inspiration come from: podcasts, books, music, people.

Favourite song title: Think for a minute (Housemartins)

Charlotte Davis – Insights Executive

At The Magnus Club I focus on researching audiences, channels, markets and organisations to identify key trends and insights that inform the work of the strategy partners. With a degree in geography, I have the ability to gather vast quantities of information and analyse data to understand from the outside-in the who, what and why, which now feeds into the work that I really enjoy. As well as the wide variety of industries, I get to learn about what it’s like being in a fast-paced environment!

After graduating in 2019, I briefly worked within the FinTech industry and gained exposure to the daily operations and business development of a start-up. I have client-facing experience from working as a tennis coach where I learnt the importance of strategising to help player development and the benefit of creating positive environments.

Favourite Song: Take On Me (A-ha)

Domi Pettifar – Advisor

Domi co-founded the largest independent pure-play B2B marketing agency, dnx, in 2000 which grew to over 120 people before being sold to WPP and becoming an Ogilvy Business, a 17m Agency with a wide range of global tech and service accounts.

Post sale she became Joint Managing Director with co-responsibility for the profitability of the Agency as well as new business and talent development and with a specific remit for Clients’ Brand and Employer Brand Strategy.

Working with both senior leadership and marketing teams Domi believes in creating clear differentiation, competitive advantage and internal acknowledgment and measurement of the true value of marketing.

Other interests and experience include supporting the work of The Boxing Academy, an Alternative Provider school in Hackney for pupils who have been excluded from main-stream schooling.

Favourite song title: Love Shack (B52s)

Paul Allen – Advisor

Paul is a professionally qualified accountant who has held senior financial positions for over 20 years in agencies such as Naked, Edelman and Jackie Cooper PR. For the 7.5 years before launching Red Dots, Paul was a Partner at the strategic consultancy and M&A advisory practice SI Partners advising clients on growth, commercial improvement, exit planning and corporate finance. During his time there Paul led the sale process of agencies such as The Brooklyn Brothers, Salt PR and 101.

Paul founded Red Dots in early 2020 as a solution for creative and communications agencies looking for strategically led business consultancy. The core principle of Red Dots is to offer tangible advice with quantifiable positive impact on your business and currently works with a range of top quartile communications agencies. Encouraging agencies to think and act differently, and give the support to accelerate transformative growth strategies in order to realise their potential.

Favourite Song – Stairway to heaven – Led Zeppelin 

We work collaboratively with our network of TMC Associates, specializing in brand, marketing and campaign strategy supported by an Insights Manager.

We believe in:


We aim to untangle, organise and develop SMART strategies in an uncomplicated and easy to deliver way.


We work hard and invest much more than just time in getting the right outcome for our clients.


We move things
forward. Fast.