What We Do

We partner with clients to provide business, brand and go to market strategies to inspire teams and accelerate growth through marketing transformation.

We listen hard to understand, to unravel the complicated. By shining a spotlight on the opportunities and define what’s good and what needs to be left behind we can recommend the right strategy. We collaborate with you to connect what needs to be done with the best way to do it. We become the mind of the customer, always working from outside in. We are pragmatic, honest, and don’t pull any punches – saying what we think the business needs. We see things differently and get people to think and work differently – to help increase the value of your business, by realising the value marketing.

We’re filling the gap by aligning your marketing activity and spend to your business strategy to deliver measurable and credible results. 

As B2B strategists we follow our Business, to Brand to Market framework to develop brands, transform teams and provide the foundations for future marketing success.

 

Unlimiting Business Potential

We work with CMOs and COOs to design lean, effective and future-fit teams through optimised structures, processes, skills and behaviours. And then we help those teams develop far-reaching brand, go-to-market, marketing and campaign strategies that directly impact the ambitions of the business. We develop brands, transform teams and provide the foundations for future marketing success, aligning your business, sales and marketing goals to deliver measurable and impactful results.

We start with our Magnify Assessment – a detailed deep-dive into your business to understand your motivations, ambition and ability to change.

Business purpose and mission setting.
We work with you to define your purpose, agree shared goals and provide clarity and direction.
Market and competitor insights
To provide the intelligence needed to assess strengths and threats in order to inform future planning and direction.
Aligning the role of Marketing

Close the strategy gap between business, sales and marketing

Marketing Team transformation

Create the right team structures and teams to improve overall marketing, operational and people performance.

Improving team Performance

Creating new ways of working to optimise the marketing process and increase efficiencies and budget optimisation

Unlimiting Brand Potential

We help companies to define and document the right brand model to accelerate business growth through clarity, differentiation and personality. Our 5 P Magnitude Brand Methodology helps build consensus and ownership with senior leadership teams and the overall business.

Brand model creation

Building a unique brand model including vision, purpose, values and personality.

Proposition development
Concise, inspiring articulation of your business to help engage customers, investors and partners.
Employer brand
Developing a strong employer brand to attract and retain the best talent and build a strong and positive industry reputation.
M&A brand alignment

Developing a cohesive and strong brand post M&A to optimise the newco. positioning.

Brand rollout and onboarding
Developing strategies for external brand launch and internal onboarding.

Unlimiting Market Potential

We work with you to identify how to win more business from existing customers and attract new business from new customers and identify the right talent needed to deliver this.

Objective setting
Aligning business goals with marketing objectives to provide a clear direction for all the team.
Marketing strategy
Develop SMART marketing strategies to deliver the objectives and achieve the business goals.
Campaign planning
By using our campaign planning methodology we develop a campaign framework from SMP and messaging hierarchy to campaign activation planning.
Data Optimization

We help you get the most out of the data you have, developing insights to inform action and identify where you can make improvements in your data strategy to improve your business decisions and increase engagement.

Customer experience mapping and strategy
Develop detailed customer experience strategies to help increase and retain customers and improve the overall brand experience.
Metric mapping to improve ROI

Develop a custom reporting framework to make sure you are measuring the right metrics for success and help you imbed them in to your technology, you process and your team.

“The work you did really made a difference to our operations and people still talk about it 18 months later… thank you” 

CEO, Communications