What We Do

We work with clients and agencies to provide brilliant business, brand and go to market strategies to inspire teams and accelerate growth.

As B2B strategists we follow our Business, to brand to Market’ framework to develop brands, transform teams and provide the foundations for future marketing success.

Business

We work with agencies and B2B marketing departments to build the right team structures, process and skillset for operational and creative delivery (internal and external), Using our 5 P’s for Business methodology (™️) to define challenges we interrogate a client’s Purpose, Product, People.

Process and Performance in order to improve operations, and profitability and provide strategic direction to the business.

Business purpose and mission setting.
We work with you to define your purpose, agree shared goals and provide clarity and direction.
Market and competitor insights
To provide the intelligence needed to assess strengths and threats in order to inform future planning and direction.
M&A planning

From exit strategies to M&A partner identification to negotiation, due diligence and onboarding.

Inhouse Optimisation
Helping clients build successful inhouse creative and delivery teams; developing new ways of working to optimise the marketing process and increase efficiencies and budget optimisation.
Performance optimisation
For clients and agencies looking to improve overall marketing, operational, financial and people performance.

Brand

We help companies to define and document the right brand model to accelerate business growth through clarity, differentiation and personality. Our 5 P’s for Brand ‘Methodology helps build consensus and ownership with senior leadership teams and the overall business.

Brand model creation
Building a unique brand model including vision, values and personality.
Proposition development
Concise, inspiring articulation of your business to help engage customers, investors and partners.
Employer brand
Developing a strong employer brand to attract and retain the best talent and build a strong and positive industry reputation.
M&A brand alignment

Developing a cohesive and strong brand post M&A to optimise the newco. positioning.

Brand rollout and onboarding
Developing strategies for external brand launch and internal onboarding.

To Market

We work with you to identify how to win more business from existing customers and attract new business from new customers and identify the right talent needed to deliver this.

Objective setting
Aligning business goals with marketing objectives to provide a clear direction for all the team.
Marketing strategy
Develop SMART marketing strategies to deliver the objectives and achieve the business goals.
Campaign planning
By using our campaign planning methodology we develop a campaign framework from SMP and messaging hierarchy to campaign activation planning.
Customer experience mapping and strategy
Develop detailed customer experience strategies to help increase and retain customers and improve the overall brand experience.
Agency selection - pitch management
Manage the pitch process from brief creation, shortlist, pitch meetings, scorecards and feedback to connect the right agencies with clients to build long term partnerships.
Agency onboarding and relationship management
Guide clients and agencies through the onboarding process to ensure optimal working relationships and provide unbiased feedback and improvement sessions with both parties on an ongoing basis.

“The work you did really made a difference to our operations and people still talk about it 18 months later… thank you” 

CEO, Integrated Agency, London