What We Do
We partner with clients to provide business, brand and go to market strategies to inspire teams and accelerate growth through marketing transformation.
We listen hard to understand, to unravel the complicated. By shining a spotlight on the opportunities and define what’s good and what needs to be left behind we can recommend the right strategy. We collaborate with you to connect what needs to be done with the best way to do it. We become the mind of the customer, always working from outside in. We are pragmatic, honest, and don’t pull any punches – saying what we think the business needs. We see things differently and get people to think and work differently – to help increase the value of your business, by realising the value marketing.
We’re filling the gap by aligning your marketing activity and spend to your business strategy to deliver measurable and credible results.
As B2B strategists we follow our Business, to Brand to Market framework to develop brands, transform teams and provide the foundations for future marketing success.
We work with COO’s and CMO’s to build the right team structures, process and skillsets. Using our Magnify Business methodology (™️) to define challenges we analyse a client’s Purpose, Product, People, Process and Performance in order to improve operations, and profitability and provide strategic direction to the business.
We close the Strategy Gap for in house creative teams, connecting the marketing team with the creative department with strategy, insight and planning expertise. We work as part of the team to develop robust marketing strategies that align to and deliver on the business goals.
Business purpose and mission setting.
Market and competitor insights
Close the strategy gap between the marketing team and the creative with ongoing, outsourced strategy and planning.
For clients looking to improve overall marketing, operational and people performance.
We help companies to define and document the right brand model to accelerate business growth through clarity, differentiation and personality. Our 5 P Magnify Brand Methodology helps build consensus and ownership with senior leadership teams and the overall business.
Brand model creation
Building a unique brand model including vision, purpose, values and personality.
M&A brand alignment
Developing a cohesive and strong brand post M&A to optimise the newco. positioning.
Brand rollout and onboarding
We work with you to identify how to win more business from existing customers and attract new business from new customers and identify the right talent needed to deliver this.
Customer experience mapping and strategy
“The work you did really made a difference to our operations and people still talk about it 18 months later… thank you”