Korn Ferry

Professional services and consulting

Korn Ferry is a global organizational consulting firm. They design optimal organization structures, roles, and responsibilities for some of the world’s largest companies. They help their clients hire the right people and advise them on how to reward and motivate their workforce while developing professionals as they navigate and advance their careers.

Our Role 

We have worked with Korn Ferry for over three years as their outsourced strategy partner, focused on increasing the impact of marketing to deliver business goals. Our work includes team optimisation creating new roles and capabilities, refining their purpose, brand architecture and market strategy, developing value propositions for new solution areas – most recently DE&I and ESG and creating impactful campaign strategies that deliver leads across all parts of the business.

Outputs

  • Clear and articulated role of marketing  
  • New marketing structure with job descriptions and objectives 
  • Persona and Ideal customer profiling 
  • Measurement (ROI) framework and KPIs aligned to business objectives 
  • Update of brand architecture including vision and mission 
  • One Korn Ferry story aligning siloed solutions into one integrated narrative
  • Campaign strategy for lead gen priorities

 

“The Magnus Club are our strategic partners and very much a part of our team. They fundamentally get our business and vision and work relentlessly to help us achieve our goals.“ 

Jill Wiltfong

CMO, Korn Ferry