People, Planet, Purpose

How we make a positive impact

Why We Care

At The Magnus Club, we are purpose-driven from the inside out. We recognise the importance of driving change throughout our organisation, and as a growing business we’ve built this into our DNA from the very start. It’s embedded in the way we act and think, from our client relationships to looking after our people.

Our People

At the heart of the company are our people. It’s fundamental to us that they feel proud to work at The Magnus Club and that we support them in both their professional and personal growth. We strive to make sure they are valued, rewarded and included. 

Investing in futures
We are focused on bringing out the best in our people. To help them achieve their goals, we offer ongoing growth opportunities through our development investment fund. You can find out more about how we support our employees and our business practices in our handbook.

How we work together
In all our dealings with clients and our own team, we hold strongly to five principles. 

We are honest:

We believe great relationships and work rely on complete honesty, with each other and our clients. This builds trust that is genuine and empowering.

We are people first:

We are a team, looking out for each other and supporting each other, so we all thrive. And that means putting our health and wellbeing ahead of profit.

We are curious:

We look up and beyond our horizons, to feed our constant need to learn and understand. We question the ‘why, what and how’ in everything. We find inspiration all around us.

We are equitable:

We listen with respect and learn from each other. Everyone has a place at the table. 

We are progressive:

We make positive change happen at speed. We challenge the status quo and leave an impact.

Our Planet

We only have one planet, and we all have a part to play in taking positive action to protect it. That’s why we have committed to The SME Climate Commitment of achieving net zero emissions by 2030, to ultimately help the UK achieve net zero by 2050.

Why we care so much

“My personal mantra is: look up, stand up, be kind. Making sustainable changes to how we behave is not an act of kindness. It is a necessity. We need to stand up and act now. Look beyond ourselves and think of the planet, the people and animals that call it home. I know we won’t get it right all the time, but we can try, learn and adapt. And share what we have learned with others. Because we are all in this together.”
Teresa Allan, Partner

“For me, it’s simple – it’s about doing the right thing for everyone; to have more positive effect on people and the planet. It’s not always about big ‘shouty’ changes, but small incremental actions that make a difference. And because we believe in it, it’s actually not a big change for us – we want to formalise what we already do and make a commitment to continue to improve. I want to leave a positive legacy and when my kids grow up and ask me ‘what did you do?’, I’ll feel confident we did the right thing.”
Alex Brayshaw, Partner

“We are already living and seeing the effects of climate change. Studying geography allowed me the opportunity of visiting some incredible environments and glaciers from Iceland to New Zealand but they are rapidly changing and shrinking. Unless we act now, we may not be able to experience these extraordinary places anymore – not to mention the other detrimental effects the changing climate is having on our planet. It can seem overwhelming, but we all need to start somewhere, commit to change, and continue taking positive action because, as Greta Thunberg says, no one is too small to make a difference.”
Charlotte Davis, Insights Executive

The actions we’re taking

We are taking the following actions to meet our SME Climate Commitment target.

Working towards B-Corp status
As a company that puts our people and the planet before our profit, we are working towards achieving B-Corp status. To us, it’s about being held accountable to continually do better, and implementing these behaviours into our everyday life. 

Offsetting our unavoidable emissions with Ecologi
As a complement to our carbon-reductions, we’ve partnered with Ecologi – an offsetting platform aligned with the Sustainable Development Goals – to help make our workforce climate positive. We’re putting money into funding really good carbon reduction projects to offset our unavoidable carbon emissions, as well as planting trees as an investment for the future – check out out impact report here.

Invested our pensions in sustainable funds
We actively chose Nest because it is a responsible investor that has already committed to making all of its pensions Net Zero and to consider how the people and planet are treated by the markets and companies they invest. We want our employees to have a pension they feel proud of because of the positive impact it’s having on the environment.

Cutting down on travel
Our remote/hybrid model of work means we aren’t always commuting. When we do commute to a local collaborative workspace and meet in person, we choose low/zero-carbon-emitting modes of transport as much as possible, whether that’s public transport, walking or riding our bikes we’ve bought through our cycle scheme. Since the pandemic we’ve also changed our flying habits. Our clients are global, but we have changed our behaviour to become more sustainable and influenced our clients too. It’s still important to be able to get together – we just don’t need to fly as frequently as we once did.

Working with great clients
We only work with clients whose values align with ours – from supporting their employees to holding themselves accountable and driving meaningful change for a better future.

Running our website on sustainable energy
The internet has a larger carbon footprint than the airline industry, which is why it’s important we do our bit to reduce the impact our website has on the planet. Our web page is currently cleaner than 53% of web pages tested.

Offering a Cycle Scheme
Our cycle scheme offers our employees an alternative, zero-carbon-emitting mode of transport to help reduce their carbon footprint both at work and at home.

Working smarter
By using to streamline our work, we’ve increased our productivity and reduced unnecessary screen time.

Committing for good
This is just the start of our journey – as we continue to find and learn about better practices and behaviours, we will update our journey to make sure we continue to work positively for a better future.

5% Pledge

Our 5% pledge is our annual, ongoing commitment of giving back. 5% of our profits go to charitable causes.

Our Purpose

We create exceptional experiences that have a positive impact, achieving sustainable profit and growth for us and our clients.

We work with clients to help them realise the value of their business through marketing. That includes aligning brand values to a clear purpose, embedding purpose into their employee value proposition and developing sustainability communications strategies to hold organisations to account around their ESG commitments.

Aligning to the UN Sustainable Development Goals

We can all take action to help achieve the goals for a better future. The UN Sustainable Development Goals are a set of 17 goals with the objective of achieving a more sustainable future for all. They address the global challenges including inequality, climate change, peace and justice, and poverty.

We have identified four goals with which to align our business activities so we can contribute to sustainable development.

Goal 8: promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Action: we offer fair employment for all – equal pay, job security and safe working conditions.

Goal 5: achieve gender equality and empower all women and girls

Action: at The Magnus Club, there is no gender pay gap and we offer equal paternity and maternity rights.

Goal 13: take urgent action to combat climate change and its impact

Action: we have started our journey to become a B-Corp. Our partnership with Ecologi and the list of actions we are taking to reduce our carbon footprint demonstrate how we are working towards achieving our SME Climate Commitment target of net zero emissions by 2030 for a better, more sustainable future.

Goal 1: end poverty in all its forms everywhere

Action: we pay all our employees a living wage and work with clients and suppliers who also commit to the living wage. Our charitable 5% pledge is focused on giving back to those most in need.

How we’re giving back

At The Magnus Club, our focus is on marketing effectiveness, which helps generate revenue and profit. So we want to ensure that our success gets redistributed to the parts of society that need it the most – to us, it’s about being a force for good.