News And Views
Opinion and articles from our Partner experts about the world of B2B marketing and operations.
Marketing Effectiveness (told via data)
We look at the reality of marketing effectiveness as told via data
The Biggest Challenges Facing Chief Information Officers
Here are some insights into the challenges many Chief Information Officers are facing.
Top 5 ways to improve your marketing ROI
Our top five ways into improving that marketing ROI.
Magnifying marketing effectiveness
Our Magnify framework offers us a framework that allows us to assess and improve marketing effectiveness at all levels
Why ROI is still the star KPI in marketing
Return on Investment (ROI) presents an important opportunity to improve marketing’s leverage within an organisation
A Guide To Marketing Effectiveness
Marketing is at a critical intersection. Hovering between great success and...
The ripple effect of cutting marketing during a downturn
Much has been written about the need to continue to spend on marketing during...
Our Sustainability Journey (Part 2): Getting ready to submit our B Impact assessment
Since sharing the list of resources we’ve found super useful in helping us cut...
How marketing can help businesses ride out a recession
Tricky times for business are when strong marketing teams can shine. They’re...
Why a great marketing strategy stops you making bad decisions
Almost 40% of marketers don’t have a documented marketing strategy*. A great...
Our Sustainability Journey (Part 1): Getting started
Our Sustainability Journey We’re already living and seeing the catastrophic...
Don’t let short-term gains cause long-term pains
By David Isaacson, Strategy Director Marketing Effectiveness It’s a natural...
Your Audiences Deserve Better
It’s in our DNA to understand people - it’s human nature. We make friends,...
The powerful impact of data-driven personas when done correctly
Personas can really get to the heart of your audience when done correctly
What do you do again darling?
We are a consultancy 100% focused on marketing effectiveness
Look up, tune in, and win customers
Take a step back to clearly see and challenge the status quo; and be inspired by others to adopt the cleverest strategies around you and build on them.
How data has transformed Marketing
Marketing teams can no longer afford to be purely tactical
Are We Aligned?
Organisations who have closely aligned their marketing strategies with their sales goals have seen revenue increases of up to 208%
Senior Digital Strategist – data driven performance specialist
Our team is expanding, and we are looking for a senior digital strategist to...
Business and Marketing Strategist
Our team is expanding, and we are looking for Strategists to help shape the...
Listen First
The first step to developing a marketing strategy should be listening so brands can stand out, away from the noise.
The Rise of ESG Investing and the Benefits of Purposefully Embracing your ESG Strategy
It’s not enough to state your ESG values if they aren’t purpose-led from the inside-out.
Don’t Speak
Don’t speak just to be heard. Listen first, it’s a powerful tool and one of our greatest human qualities.
Building Bridges
With the rise if the inhouse model we ask, ‘who’s responsibility is strategy?’
B2B industry launch Code Of Conduct
The Code is an industry wide collaboration to set out recommended behaviours to improve the client agency partnership.
Bringing The Fun Back
Welcome to The Magnus Club blog. Here you will find our views and opinions on...
Let’s start the Dialogue. B2B Agencies Report 2019
Running an agency can be a lonely job. How often are you able to put your head...
Get on the same page. Literally…
There’s a lot of noise in the industry press on the various pain points of...
Keeping it Sweet! Tips on client agency relationship management
Finding and nurturing new relationships is always hard work and we all know...
Breaking up is hard to do…
So you’ve been together for a while now, and you know it’s just not working –...