Are We Aligned?

Of all the many changes, flexes and pivots that organisations have scrambled to achieve over the last two years, the most important one of all may have been neglected by many companies: alignment. In particular, the alignment between the sales and marketing channels....

Listen First

The first step to developing a marketing strategy should be listening. Marketing without listening is just pushing your agenda onto people. Unless we understand what they need, what their challenges are we cannot help solve them. Listening is the key to understanding...