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The Magnus Club
Your Audiences Deserve Better

Your Audiences Deserve Better

Audience Insight, B2B, Data, Personas, What we do

It’s in our DNA to understand people – it’s human nature. We make friends, build communities and social connections by understanding others. By finding commonality, shared passions and values. When we try to describe someone to someone else, we talk about their...

The powerful impact of data-driven personas when done correctly

Audience Insight, B2B, Data, Personas, What we do

Personas are a great tool for driving effective marketing strategies. They can bring to life the goals, behaviours, needs and challenges of your target audience so you can engage them in a more meaningful way. However, they can be misunderstood and seen as an...

How data has transformed Marketing

Alignment, B2B, Customer-first, Data, Marketing Strategy

Marketing has changed. And companies that don’t realise it may find themselves behind in the race to reach and retain valuable customers. The days of marketing as a mystical art, with undefined results, churning out PowerPoint presentations, are long gone thanks to...

Recent Posts

  • Our Sustainability Journey (Part 1): Getting started
  • Don’t let short-term gains cause long-term pains
  • Your Audiences Deserve Better
  • The powerful impact of data-driven personas when done correctly
  • What do you do again darling?
  • Our sustainability journey (Part 1)Our Sustainability Journey (Part 1): Getting started
  • Marketing EffectivenessDon’t let short-term gains cause long-term pains
  • AudiencesYour Audiences Deserve Better
  • The powerful impact of data-driven personas when done correctly
  • What do you do again darling?

Recent Jobs

  • Senior Digital Strategist – data driven performance specialist
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