Audience Insight, B2B, Data, Personas, What we do
It’s in our DNA to understand people – it’s human nature. We make friends, build communities and social connections by understanding others. By finding commonality, shared passions and values. When we try to describe someone to someone else, we talk about their...
Audience Insight, B2B, Data, Personas, What we do
Personas are a great tool for driving effective marketing strategies. They can bring to life the goals, behaviours, needs and challenges of your target audience so you can engage them in a more meaningful way. However, they can be misunderstood and seen as an...
Alignment, B2B, Customer-first, Data, Marketing Strategy
Marketing has changed. And companies that don’t realise it may find themselves behind in the race to reach and retain valuable customers. The days of marketing as a mystical art, with undefined results, churning out PowerPoint presentations, are long gone thanks to...
