B2B, Blog, client relationships
I join a meeting and start talking passionately about my ideas, how they work, who could be involved, all of the different ways I’ve thought about them and how amazing they are. Very quickly we have 2 minutes left – wow that hour went quickly! That was fun. Does...
client relationships, inhousing
As more organizations bring creative resource in-house with teams to not only deliver but create campaigns, the role of strategy can often fall between the new creative teams and the established marketing team, creating the big question ‘who’s responsibility is...
Blog, client relationships
There’s a lot of noise in the industry press on the various pain points of the client agency relationship. In my years as both client and agency, I’ve experienced some brilliant working partnerships and some, that no matter how hard I tried, failed. My...
