Alignment, B2B, Blog, Marketing Strategy, Sales Goals
Of all the many changes, flexes and pivots that organisations have scrambled to achieve over the last two years, the most important one of all may have been neglected by many companies: alignment. In particular, the alignment between the sales and marketing channels....
B2B, Blog, client relationships
I join a meeting and start talking passionately about my ideas, how they work, who could be involved, all of the different ways I’ve thought about them and how amazing they are. Very quickly we have 2 minutes left – wow that hour went quickly! That was fun. Does...
Blog, client relationships
There’s a lot of noise in the industry press on the various pain points of the client agency relationship. In my years as both client and agency, I’ve experienced some brilliant working partnerships and some, that no matter how hard I tried, failed. My...
