Are We Aligned?

Of all the many changes, flexes and pivots that organisations have scrambled to achieve over the last two years, the most important one of all may have been neglected by many companies: alignment. In particular, the alignment between the sales and marketing channels....

Don’t Speak

I join a meeting and start talking passionately about my ideas, how they work, who could be involved, all of the different ways I’ve thought about them and how amazing they are. Very quickly we have 2 minutes left – wow that hour went quickly! That was fun. Does...

Bringing The Fun Back

Welcome to The Magnus Club blog. Here you will find our views and opinions on anything to do with working smarter. We love agency life. The creativity, solving problems and working in teams. Remember your first agency job – how excited you were about being in the...

Let’s start the Dialogue. B2B Agencies Report 2019

Running an agency can be a lonely job. How often are you able to put your head above the parapet of clients and finances to consider how you are doing compared to your peers? This was something that The Magnus Club and B2B Marketing wanted to help to facilitate and to...

Get on the same page. Literally…

There’s a lot of noise  in the industry press on the various pain points of the client agency relationship. In my years as both client and agency, I’ve experienced some brilliant working partnerships and some, that no matter how hard I tried, failed. My...

Keeping it Sweet! Tips on client agency relationship management

Finding and nurturing new relationships is always hard work and we all know that the best way to stay productive and profitable is to get existing Agency/Client relationships right before they go south. As with any partnership, communication is key – and we’re not...