B2B, Blog, Marketing Strategy
Much has been written about the need to continue to spend on marketing during an economic downturn. According to Zeta*, “during the recession of 1991, the businesses that found a way to maintain or increase their marketing budget saw as much as a 70% increase in sales... 
B2B, Blog, esg, sustainability
Our Sustainability Journey We’re already living and seeing the catastrophic effects of climate change. As businesses and individuals, we need to show up and do the work to drive meaningful change. It’s not enough to just state your ESG values, they need to be... 
B2B, Blog, Marketing Effectiveness, Marketing Strategy
By David Isaacson, Strategy Director Marketing Effectiveness It’s a natural reaction to crisis mode: laser focus on short-term wins ensuring organisations can keep running during challenging times. But this can create a one-dimensional view of an organisation’s...Alignment, B2B, Blog, Marketing Strategy, Sales Goals
Of all the many changes, flexes and pivots that organisations have scrambled to achieve over the last two years, the most important one of all may have been neglected by many companies: alignment. In particular, the alignment between the sales and marketing channels....B2B, Blog, client relationships
I join a meeting and start talking passionately about my ideas, how they work, who could be involved, all of the different ways I’ve thought about them and how amazing they are. Very quickly we have 2 minutes left – wow that hour went quickly! That was fun. Does...
