Look up, tune in, and win customers

Do you know what your customer wants? It might seem like an obvious question, but it’s one that many organisations forget to ask. When you’re deeply invested in your companies’ culture, output, services, offerings and products, it can be hard to put your head up for...

Are We Aligned?

Of all the many changes, flexes and pivots that organisations have scrambled to achieve over the last two years, the most important one of all may have been neglected by many companies: alignment. In particular, the alignment between the sales and marketing channels....

Listen First

The first step to developing a marketing strategy should be listening. Marketing without listening is just pushing your agenda onto people. Unless we understand what they need, what their challenges are we cannot help solve them. Listening is the key to understanding...

Don’t Speak

I join a meeting and start talking passionately about my ideas, how they work, who could be involved, all of the different ways I’ve thought about them and how amazing they are. Very quickly we have 2 minutes left – wow that hour went quickly! That was fun. Does...