Listen First

The first step to developing a marketing strategy should be listening. Marketing without listening is just pushing your agenda onto people. Unless we understand what they need, what their challenges are we cannot help solve them. Listening is the key to understanding...

Don’t Speak

I join a meeting and start talking passionately about my ideas, how they work, who could be involved, all of the different ways I’ve thought about them and how amazing they are. Very quickly we have 2 minutes left – wow that hour went quickly! That was fun. Does...