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Latest News and PostsListen First
The first step to developing a marketing strategy should be listening so brands can stand out, away from the noise.
The Rise of ESG Investing and the Benefits of Purposefully Embracing your ESG Strategy
Itās not enough toĀ state your ESG values if they arenāt purpose-ledĀ from the inside-out.Ā
Don’t Speak
Donāt speak just to be heard. Listen first, itās a powerful tool and one of our greatest human qualities.
Building Bridges
With the rise if the inhouse model we ask, āwhoās responsibility is strategy?ā
B2B industry launch Code Of Conduct
The Code is an industry wide collaboration to set out recommended behaviours to improve the client agency partnership.
Bringing The Fun Back
Welcome to The Magnus Club blog. Here you will find our views and opinions on anything to do with working smarter. We love agency life. The creativity, solving problems and working in teams. Remember your first agency job ā how excited you were about being in the...
Let’s start the Dialogue. B2B Agencies Report 2019
Running an agency can be a lonely job. How often are you able to put your head above the parapet of clients and finances to consider how you are doing compared to your peers? This was something that The Magnus Club and B2B Marketing wanted to help to facilitate and to...
Get on the same page. Literally…
Thereās a lot of noise Ā in the industry press on the various pain points of the client agency relationship. In my years as both client and agency, I've experienced some brilliant working partnerships and some, that no matter how hard I tried, failed. My brilliant...
Keeping it Sweet! Tips on client agency relationship management
Finding and nurturing new relationships is always hard work and we all know that the best way to stay productive and profitable is to get existing Agency/Client relationships right before they go south. As with any partnership, communication is key ā and weāre not...