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Latest News and PostsMarketing Effectiveness (told via data)
We look at the reality of marketing effectiveness as told via data
The Biggest Challenges Facing Chief Information Officers
Here are some insights into the challenges many Chief Information Officers are facing.
Top 5 ways to improve your marketing ROI
Our top five ways into improving that marketing ROI.
Magnifying marketing effectiveness
Our Magnify framework offers us a framework that allows us to assess and improve marketing effectiveness at all levels
Why ROI is still the star KPI in marketing
Return on Investment (ROI) presents an important opportunity to improve marketing’s leverage within an organisation
A Guide To Marketing Effectiveness
Marketing is at a critical intersection. Hovering between great success and unfulfilled opportunity, marketing has a point to prove, as organisations navigate technological changes, dynamic and often unstable markets, the ever-changing needs of customers and ever-more...
The ripple effect of cutting marketing during a downturn
Much has been written about the need to continue to spend on marketing during an economic downturn. According to Zeta*, “during the recession of 1991, the businesses that found a way to maintain or increase their marketing budget saw as much as a 70% increase in sales...
Our Sustainability Journey (Part 2): Getting ready to submit our B Impact assessment
Since sharing the list of resources we’ve found super useful in helping us cut through the noise and get started on our sustainability journey, we’ve been busy working on our B Impact assessment, finalising and embedding current and new practices into all aspects of...
How marketing can help businesses ride out a recession
Tricky times for business are when strong marketing teams can shine. They’re when a great strategy, a well-equipped team and aligned goals can make success in circumstances that might otherwise break a business. And there’s no doubt that we’re in tricky times. With...