Marketing Effectiveness (told via data)

Now seems like a good time to focus on getting more out of your existing marketing efforts, with a strategic drive on effectiveness, marketers can better prepare for the challenging economic times ahead. We look at the reality of marketing effectiveness as told via...

Top 5 ways to improve your marketing ROI

  Marketing effectiveness is going through a modern renaissance with a focus on high growth marketing. To make marketing effectiveness more accessible, here are our top five ways into improving that marketing ROI.   Today is the best day to focus on ROI...

Why ROI is still the star KPI in marketing

Summary: Measuring ROI is complex and requires investment and new processes ROI will support marketing in delivering proof of performance Aim for Customer lifetime value (CLTV) as your go to KPI to report to the CFO Remove the skew of short-term quarterly reporting by...