B2B, Customer-first, Look up
Do you know what your customer wants? It might seem like an obvious question, but it’s one that many organisations forget to ask. When you’re deeply invested in your companies’ culture, output, services, offerings and products, it can be hard to put your head up for...
Alignment, B2B, Customer-first, Data, Marketing Strategy
Marketing has changed. And companies that don’t realise it may find themselves behind in the race to reach and retain valuable customers. The days of marketing as a mystical art, with undefined results, churning out PowerPoint presentations, are long gone thanks to...
Alignment, B2B, Blog, Marketing Strategy, Sales Goals
Of all the many changes, flexes and pivots that organisations have scrambled to achieve over the last two years, the most important one of all may have been neglected by many companies: alignment. In particular, the alignment between the sales and marketing channels....
