B2B, Marketing Strategy, purpose, social listening
The first step to developing a marketing strategy should be listening. Marketing without listening is just pushing your agenda onto people. Unless we understand what they need, what their challenges are we cannot help solve them. Listening is the key to understanding...
B2B, Blog, client relationships
I join a meeting and start talking passionately about my ideas, how they work, who could be involved, all of the different ways I’ve thought about them and how amazing they are. Very quickly we have 2 minutes left – wow that hour went quickly! That was fun. Does...
client relationships, inhousing
As more organizations bring creative resource in-house with teams to not only deliver but create campaigns, the role of strategy can often fall between the new creative teams and the established marketing team, creating the big question ‘who’s responsibility is...
